Founded by Donald Marshall in 1993, Retail Maxim is a Customer Insight and Mystery Shopping Company. It was established to provide specialist 'Customer Insight' and ‘Mystery Shopping’ services to stand alone retail stores, shopping centres and visitor attractions, offering managers and owners an insight into their overall business performance when dealing with customers and the general public. Since this time, the company has grown massively in both experience and quality, offering a package of activities including Video Mystery Shopping, Exit Surveys, Online Satisfaction Surveys, Telephone Satisfaction Surveys, Employee Engagement Surveys and more. All of our services centre on the monitoring and development of customer service for companies across the UK. We operate to help improve customer service by offering fair and simplistic solutions, not to criticise it.