British based brand NOT A MYTH design and handcraft a wide range of adorable baby and toddler gifts. Using the very best pure hypoallergenic merino wool and organic cotton from British suppliers. Our small and devoted team follow strict specifications, with quality control checks throughout the entire process. We have always been proud of our ethical and environmentally friendly production process.
Our aim is to delight with every product.
We also take care of our lovely mummies and daddies, offering gorgeous chunky knit merino throws and blankets . Each and every blanket looks utterly divine on the end of a bed or thrown across the back of a sofa. From 26 fabulous colours to choose from there is a favourite for everyone.
Our family have been handmaking luxury goods within the textile industry since 1961.
In the heart of lovely Chester city our studio is busy designing and handcrafting gorgeous luxury products for both your home and for your extra special little ones.