We are based in Coventry and currently provide, consultancy, advance Parking sales, Parking management, traffic management, stewarding for all events at the Ricoh Arena, we have staff on-site 365 days a year and have worked with the Ricoh Arena since it's opening in 2005. EST Makes Parking Easier and More Efficient For Everyone. Book Online Today. Get a Seamless Experience with EST: Follow Easy Directions And Access Instructions. Rated 5 Stars. Fairer Pricing. 100,000+ Parking Locations. Smarter Parking. 97% Excellent Reviews.