TheIdol.com.... theidol.com is a trading style of Investment Discounts On-Line Ltd and is regulated and authorised by the Financial Services Authority. Investment Discounts On-Line Ltd was established in 1999 to offer low cost financial products through the Internet. We deal with the major insurers and our brand is now synonymous with some of the lowest premiums for Life Insurance in the UK, along with a wide range of competitive financial products. We are constantly searching the marketplace for the best value products for our customers. As technology changes, so do we, we are continually investing to provide new advanced features and products. We pride ourselves on using this technology to maintain some of the highest service standards in the industry. All of our protection, insurance and investment products are offered on a direct offer basis. This does not represent personalised advice and is not a recommendation that the specified products match your financial requirements. This means we do not offer any advice as to the suitability of a particular product.