Herndon & Associates Insurance LLC., is an all lines, full-service independent insurance agency located in Lakeland, Florida. We have been providing Personal, Commercial, Life & Health and Benefits Insurance to our Florida Businesses and Individuals since 1975. The Herndon name, however, has been synonymous with insurance in Lakeland since 1953. Since the founding of Herndon & Associates Insurance LLC, the goals of our experienced staff has remained the same: providing affordable, quality insurance coverage with policies from leading, financially sound insurance companies. Specialization has been a key to our success. By narrowing the scope of our sales staff we bring a higher level of knowledge to our clients. We require our sales staff to join and become active in industry organizations and associations to help them stay informed. We encourage our staff to improve themselves by working towards and successfully maintaining industry professional designations. With this philosophy, we have a more capable staff to provide the service our client partners are entitled. We are proud of our long-term relationships with our clients.