Who? Propaganda is a new style of strategic and creative agency that answers the true needs of client businesses. Propaganda's advertising teams, marketing strategists and PR teams deliver a proven brand - building process, centred around brand - planning and creative insights in a tactics-neutral environment. It is wholly unconventional and it consistently delivers measurable business results. How? Propaganda doesn't focus on tactics, it focuses on brand - planning. The agency is geared to be 'tactics-neutral', which means we have no vested interest in selling any particular media or tactic, such as advertising or direct mail. So, we'll tell you what is the right thing to do - even if that is nothing. To afford that integrity, we get paid to think; and everything we do centres around intelligence in research, planning and strategic creativity. Or, in layperson's terms, that means understanding your target audience from their perspective - unearthing the truths about your product or service and developing a proposition and communications that will make your target audience want to seek out and buy what you have to offer. Why? It sounds like basic business because that's exactly what it is. Propaganda takes marketing off the creative pedestal and brings it to the heart of the boardroom, helping real businesses convert products and services into profit and equity. Visit our site, link above left. Call on 0113 287 0123