Since launching She’s Lost Control many moons ago in 2014, it’s been our heartfelt mission to mindfully build a conscious lifestyle brand that serves a higher purpose…
Back in the early days, our Founder Jill Urwin felt the calling to leave her 10 year career in Fashion Buying to create a world that authentically reflected her own journey and growing passions. The world of fast fashion was soon to be a distant memory and Jill began to create a space where conscious consumerism, community and personal wellbeing could flourish.