Ushiwear the brand was born from a love of screen printing, a passion for design and a zest for life! Ushi was created in the UK in 2008 from a desire to build a truly British brand. We are inspired by our rich culture and iconic designs both past and present. Our Britishness is not just a gimmick, to be true to our ethos we strive to keep all of our business requirements sourced from within the UK. Ushi means Ox and the logo is based on an ancient Shamans' headdress which is over 200 years old. The headdress when worn by the Shaman was believed to have promoted strength, vitality and a zest for life within the shamans people. This ethos is very important to the Ushi brand as the clothing is created for people who just love to live in i t!