when I struggled to find a range of products that would help my wife, both in terms of ingredients and aesthetic appeal, I decided it was time to take matters into my own hands and launch my own. It was key that his range would be SLS FREE, SLES FREE and PARABEN FREE. I wanted all the products to not only clean effectively, but also to be gentle on the skin, kind to the planet and look naturally luxurious. I wanted to be able to read the label on his products and know that there were no damaging consequences of using them - and so Read the label London was born.