K A E L isn't just a label its a movement I want to spread positivity and mental health awareness the best I can. A good percentage of profits are going to mental health charities and i want people to be comfortable during this lock down period. The clothing is high quality and all the photos I have put on the clothing i have taken with my camera. This label connects all the things I feel passionate in. For example photography, sport and mental health awareness. I want people with mental health to feel like they are not alone. a few times I have been in that place and I don't want others to feel like there is no way to turn around there life and become positive. The label will encourage people to go outdoors more, as doing exercise is proven to help with anxiety and depression and it gives your brain meletonin which is your body's way of keeping you happy, its like a positive and happy natural gas that is released. As the label get bigger I will look to make it official.