Lugano has always combined Swiss elegance with a Mediterranean flair. Starting in 1967, Gübelin welcomed guests to its location on the Via Nassa, the most attractive shopping mile in Canton Ticino. In the fall of 2016, Gübelin moved to a new location bordering the Piazza Carlo Battaglini. The prestigious boutique is located in a Palazzo dating back to 1906, and its grandeur offers an ideal setting for Gübelin Jewellery and renowned watch brands. The range of watches includes Patek Philippe, Jaeger-LeCoultre, Parmigiani Fleurier, Roger Dubuis, Zenith, Bulgari, Breitling, Montblanc and Edigem.
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