OBS Group - Web & Multimedia Web Site Design Some designers can become seduced by their own concept of what constitutes web design excellence, often to the detriment of the project's goals. Whilst indulgent and cryptic interface design may appeal to other professional designers, nothing is more guaranteed to alienate and intimidate the first-time user or frustrate the repeat user. The primary consideration in designing an intuitive and optimised interface is the maintenance of consistency and clarity. Items which are not consistently presented both in style and placement make the user spend time re-familiarising themselves with controls when they could be progressing through the application. Additionally, navigational elements need to be presented in a contextual manner rather than giving the user options which are not required at that particular level of the application. A project which opens up to the user as they move through it, but still offers a traceable path by which to return, will allow access to the maximum amount of content and functionality with the minimum of activity. Giving users confidence in the application will encourage them to use it more. Users who lose their way and become lost in indistinct navigation and enigmatic interfaces are unlikely to return. OBS Group - Web Development. The most successful websites are those that are meticulously planned and which, as a result, offer a coherent and predictable interface to their users. Well-planned websites are likely to run more quickly, require less server resources for their functionality and be less prone to errors than a site that has been hastily constructed. A well-planned site is also going to offer you more flexibility if you wish to extend the site's functionality at a later date, so saving you money in the long run. OBS Group believes in working closely with its clients to create an accurate blueprint for a site before any of the development work begins. Please click the link to view more information on how we achieve this. Once we have a full and thorough understanding of your site's requirements and the business processes involved in the way it will function, we can develop a solution that elegantly encompasses all your requirements in an efficient and scalable way. Projecting the right image to your users is very important, although the website design of a site should never be the only driving factor in a project. Ultimately, the best sites are the ones that not only look good but also do what the user expects them to do quickly, reliably and easily. Sites that are heavily driven by the aesthetics, with many graphics and animations, do have an instant 'wow' factor when users first see them but can soon become tiresome if they need to revisit the site regularly. Set out above, is but a taste of what we, at OBS, have to offer, for further information, please visit our website, or call on 020 7770 6255.
Obs Group London address and phone