I guess you could say "branding" is in Steve Horowitz's blood. Back in the mid 1980s, Steve would watch his dad (Mel) and dad's wife (Linda) take a single head embroidery machine out to the swap meet every weekend. People would come to their space, create and order an individual custom cap, walk through the swap meet for an hour and return to pick up their order. As word got out, people would come to the swap meet just to order their embroidery. Over time, the individual cap order became a dozen caps. Now people wanted polos and sweatshirts. Orders were being done during the week for pick up the following week.
After about a year, Mel and Linda decided to move their single head embroidery machine into a 400 square foot studio. Business continued to grow. More embroidery equipment was needed which meant more space was needed. Now in 2,000 square feet, Steve had graduated from the University of Miami with a degree in Entrepreneurship and came on board as a front office salesperson. Business was still on the incline. Within a couple of years, the embroidery business had taken over the entire block.
Years later, in 2000, Mel and Linda decided to retire. Steve was now running the business. In 2001, after outgrowing the block, Steve moved the company into an 8,000 square foot warehouse and introduced screen printing and promotional products to his now, primarily corporate clientele.
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